Updated: Aug 16
When you think of Botox, you probably don't think of men getting it. It may be because of culture or it may be because men are perceived as requiring less maintenance. Today we're going to discuss 3 Reasons Men Should Get Botox.
According to The American Academy of Facial Plastic and Reconstructive Surgery, the number of men having cosmetic procedures has increased 325 percent since 19. Pro Football Player Deion Sanders is actually a Botox Spokesperson now.
Men Want To Look Young Too
While Fox News may not be the most credible source for information, it does have an article about how men are using Botox to get ahead in the workspace. Robert Grant, CEO of Allergen, admits to using their flagship product. A good indication of the product's value.
"It is really no difference for men than it is for women. Men and women alike want to control the terms of how they age. They want to do it on their own terms and as a result of that, men and women are adopting these technologies very quickly because they want to have natural, expressive and fresh results." - Robert Grant
Back in 2007 when this article was published, the numbers for 2006 Botox Patients for men was 300,000 - this was reported by American Society of Aesthetic Plastic Surgeons.
Men Who Use Botox Have a Sales Advantage
Studies have shown that people considered to be attractive earn more money and generate higher sales results. I highly suggest reading that entire article because it has many points on the matter. One being from Daniel Hamermesh, an economics professor at the University of Texas in Austin and author of the book "Beauty Pays: Why Attractive People Are More Successful."
That's not the only study that says more attractive people have a sales advantage. Peter Reingen, a professor at Arizona State University, conducted a survey in the pharmaceutical industry and found that physical attractiveness was correlated with buyer impressions of like-ability, trustworthiness, communication abilities and a salesperson’s adeptness at selling.
So does getting Botox help increase sales? It sure sounds like it could. Men who want a competitive edge against their peers will do everything they can to not only win, but to feel better. Which takes us to our next point.
Men's Health Can Benefit From Botox
Self-care is a word that has come up recently but has been around forever. As a society, self-care for men seems to not be addressed often. There was a study in 2017 about men's routines and societal perceptions. It addressed that men felt pressured to conform to norms regarding self-care, grooming, and "ignoring aspects of self-care, such as mental health and emotional vulnerability."
Last year in 2019, top male brands such as Gilette released men's health campaigns. This campaign called out toxic male masculinity and does a great job capturing the experience. Other brands like AXE have done the same in their campaigns, providing men with a more genuine self-care experience.
In the same tone, Avere wants to encourage men to embrace self-care with confidence when choosing Botox. It is not reserved for only females and not only does it have the ability to help boost your sales or increase your confidence -- but Botox can improve your mental health by allowing you the comforts and self-care that a man is entitled to have!
Book now at www.averebeauty.com