Avere Beauty began in 2018, when Botox in Pittsburgh was something people kept quiet. We opened the first med spa on Butler Street and the first in Murrysville, and helped make aesthetic care something people talk about openly. Today we care for more than 25,000 clients across four offices. This is how we got here.
How it started
The brand was built for someone else first.
In 2018, Frank ran a marketing company. A local med spa hired him to build their brand, and he went all in: the name, the look and a plan for everything that came after. When it was time to sign, they passed.
Alyssa, an ICU nurse, looked at what he'd made and said, “Wow. Let’s do this.”
The next generation of med spas
Before Avere, people kept it quiet.
In 2018, Botox in Pittsburgh came with a stigma. Med spas were tucked out of sight, and clients didn’t tell anyone where they’d been. We built the opposite: a bright, welcoming place where getting treated felt as normal as getting your hair done.
Plenty of places have copied the look since. What they haven’t matched is the authenticity: the same nurses, the same honest advice and the same care that started it all.
First on Butler Street We opened Butler Street’s first med spa in 2018. Today there are three or four more on the same street. First in Murrysville We brought the first med spa to Murrysville in 2019. Others followed.Our timeline
From living rooms to four offices
Play our story
2018 Botox parties
2018 First on Butler Street
2018 A leap of faith
2019 Murrysville
2021 Holiday party
2021 Frank and Alyssa
2022 Building it out
2022 Glass doors
2022 Almost open
2022 3453 Butler Street
2025 Cranberry
2026 Fox Chapel
2018 Moment 1 of 12
Botox parties
Alyssa started injecting at small gatherings in clients’ homes and local hair salons.
←
→
Still celebrating
We celebrate each other.
Openings, milestones and birthdays all get their moment here. Alyssa's is March 31.
The early days
We knew everyone’s name.
We were scared. We’d drive to the office for a $60 appointment, then place a product order for thousands of dollars and pay the rent.
One room in a small town made it personal. We knew every client by name, and every client’s folder.
Why “Avere”
A name that’s a verb.
a·vere /uh-VAIR/ verb · Italian 1.
to have. “Avere beauty: to have beauty.”
Most med spa names describe a look. We wanted something pretty that was also an action. Avere is Italian for “to have,” and we liked the movement and harmony in it. The letters also make a symmetrical logo, which didn’t hurt.
What we don’t do
Sales goals
We build comprehensive treatment plans, but no one here works toward a sales number. You won’t be upsold in the chair.
Flash
We’re a doctor’s office mixed with a professional spa. No cliques, nothing exclusive.
Remote doctors
Our medical director lives here, reviews charts and visits our offices. He isn’t a video call from another state.
Treatments for their own sake
We don’t keep adding appointments. We plan for results you can see.
The ICU never left
Evaluate, then act.
Alyssa spent more than 15 years as an ICU nurse, including a return to the unit during COVID. That training runs through every appointment. No two are the same, so we assess each face before we treat it.
On a normal day we see 40 patients across four offices, and it moves like a dance. No one’s life is on the line, but to the person in the chair this is the most important thing happening. They get our full attention.
Our medical director
A real doctor, down the road.
Dr. Jason Luciano is a surgeon at UPMC and holds an MBA. He oversees our clinical protocols, reviews charts and pushes our team to keep up with new research.
He’s available to our staff around the clock, and he comes to the offices in person.
The work we’re proudest of
The corrective cases and the full transformations. Some of these appointments end in tears, the good kind.
Cleft lip correction Hyperhidrosis treatment C-section and scar revision Laser hair removal Weight loss transformations Acne care for parents and kids PDO thread lifts25,000+ Clients since 2018 4.9 ★ From more than 1,600 Google reviews. Top 1% of Pennsylvania med spas by review volume. Best of Pittsburgh Med spa winner, 2022 Presidential Galderma’s highest partner tier Top 10% Allergan and Galderma accounts nationwide Training One of the first injector training programs in the country, with our own copyrighted manualWhat’s next
Growing the Avere Fam
Deeper roots, and maybe a new state
Building on the communities we’re already part of, and possibly opening our first office outside Pennsylvania.
Our sister companies
More time for Maniküre and AURA Hair Studio.
Avere Skin
A physician-formulated post-injection lip healing gloss. Our own formula, not a white label, available across the country.
Our Shadowing Program
How we find the next great injectors and estheticians to join the team.
Our HQ
The team behind the team
As Avere grew to four locations, we opened a headquarters office for operations, marketing and training. It keeps every spa running the same way, so providers can spend their time with patients.
Book a consultationMeet the team4.9 ★★★★★ 1,600+ Google reviews across 4 offices Top 1%
of Pennsylvania med spas for Google reviews Top 10%
of Allergan & Galderma accounts nationwide
Leave us a Google review
Been in? It takes a minute and helps people find us.
“Her attention to detail was amazing, and the entire experience was so relaxing. ”
★★★★★ Lash lift & brows with Cheyenne Google
· Lawrenceville
“Maddy did an amazing job and made me feel super comfortable throughout the entire appointment. ”
★★★★★ Lip filler Google
· Lawrenceville
“It looks really natural and not overdone. ”
★★★★★ First Botox with Ravyn Google
· Murrysville
“She truly cares about her clients and the work she does. ”
★★★★★ With Anna Google
· Cranberry
“Never had a facial before, and Paige made it a great experience. ”
★★★★★ Facial Google
· Fox Chapel
“She is so gentle, reassuring, and takes the time to explain and educate you on everything she’s doing. ”
★★★★★ HydraFacial & lips with Ravyn Google
· Lawrenceville
“She takes the time to listen to what you want while making sure you feel completely comfortable. ”
★★★★★ With Lindsey Google
· Murrysville
“Her injection skills are incredible, and her personality is just as amazing. ”
★★★★★ With Maddy Google
· Cranberry
“Professional, knowledgeable, and made me feel so comfortable throughout the entire appointment. ”
★★★★★ With Dylan Google
· Fox Chapel
“Such a beautiful place with an amazing team! ”
★★★★★ With Molley Google
· Fox Chapel
Our Story
We started in one room on Butler Street.
Avere Beauty began in 2018, when Botox in Pittsburgh was something people kept quiet. We opened the first med spa on Butler Street and the first in Murrysville, and helped make aesthetic care something people talk about openly. Today we care for more than 25,000 clients across four offices. This is how we got here.
How it started
The brand was built for someone else first.
In 2018, Frank ran a marketing company. A local med spa hired him to build their brand, and he went all in: the name, the look and a plan for everything that came after. When it was time to sign, they passed.
Alyssa, an ICU nurse, looked at what he'd made and said, “Wow. Let’s do this.”
The next generation of med spas
Before Avere, people kept it quiet.
In 2018, Botox in Pittsburgh came with a stigma. Med spas were tucked out of sight, and clients didn’t tell anyone where they’d been. We built the opposite: a bright, welcoming place where getting treated felt as normal as getting your hair done.
Plenty of places have copied the look since. What they haven’t matched is the authenticity: the same nurses, the same honest advice and the same care that started it all.
First on Butler StreetWe opened Butler Street’s first med spa in 2018. Today there are three or four more on the same street.
First in MurrysvilleWe brought the first med spa to Murrysville in 2019. Others followed.
Our timeline
From living rooms to four offices
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Still celebrating
We celebrate each other.
Openings, milestones and birthdays all get their moment here. Alyssa's is March 31.
The early days
We knew everyone’s name.
We were scared. We’d drive to the office for a $60 appointment, then place a product order for thousands of dollars and pay the rent.
One room in a small town made it personal. We knew every client by name, and every client’s folder.
Why “Avere”
A name that’s a verb.
a·vere/uh-VAIR/
verb · Italian1. to have. “Avere beauty: to have beauty.”
Most med spa names describe a look. We wanted something pretty that was also an action. Avere is Italian for “to have,” and we liked the movement and harmony in it. The letters also make a symmetrical logo, which didn’t hurt.
What we don’t do
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The ICU never left
Evaluate, then act.
Alyssa spent more than 15 years as an ICU nurse, including a return to the unit during COVID. That training runs through every appointment. No two are the same, so we assess each face before we treat it.
On a normal day we see 40 patients across four offices, and it moves like a dance. No one’s life is on the line, but to the person in the chair this is the most important thing happening. They get our full attention.
Our medical director
A real doctor, down the road.
Dr. Jason Luciano is a surgeon at UPMC and holds an MBA. He oversees our clinical protocols, reviews charts and pushes our team to keep up with new research.
He’s available to our staff around the clock, and he comes to the offices in person.
The work we’re proudest of
The corrective cases and the full transformations. Some of these appointments end in tears, the good kind.
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What’s next
Growing the Avere Fam
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Our HQ
The team behind the team
As Avere grew to four locations, we opened a headquarters office for operations, marketing and training. It keeps every spa running the same way, so providers can spend their time with patients.
